The Concept

How CircuMarket
closes the loop

A complete circular ecosystem — from store to home and back again. Every component is designed to work together, and to make the sustainable choice the easiest choice.

Three Components. One System.

The complete
CircuPack ecosystem

CircuMarket is the retail hub of a three-part ecosystem. Each component makes the others more valuable.

CircuPack containers on wall panel
CircuPack Containers
Standardised, reusable containers in S/M/L sizes. Branded with product stickers. Designed to slot into the Circular Trolley and kitchen panels. Leased to producers at €0.02/use.
CircuMarket store interior
CircuMarket Stores
Dedicated retail locations operating exclusively with the CircuPack system. Every store is also a return point, a sterilisation relay, and a brand display partner.
Circular Trolley 3D perspective
Circular Trolley
The patented transport and storage device. 12 attachment points, bicycle-compatible, converts to a kitchen storage system. The physical link between home and store.
The Closed Loop

Every container stays
in the system forever

Inspired by the milkman model — engineered for modern scale

1
Empties returned in-store
Shoppers return empty CircuPacks at any CircuMarket. Deposit credited instantly via QR — no app required.
2
Batch sent to sterilisation
A single shared facility serves multiple stores, cleaning and certifying containers for food safety.
3
Delivered to producers
Clean empty containers returned to brand partners' existing production lines for refilling.
4
Refilled & shipped back
Filled CircuPacks return to CircuMarket shelves, labelled with product stickers, priced and display-ready.
5
Shopper fills trolley
Containers click onto the Circular Trolley. Each container is a confirmed, sealed, fresh-filled product.
6
∞
Loop restarts
Each container is rated for 100+ cycles. The loop tightens with every store opened and every shopper enrolled.
CircuPack Containers

One footprint.
Three sizes.
Infinite products.

All containers share the same 120mm × 185mm base, so they fit identically on trolley attachment points and store shelving. Only height varies.

CONCEPT DESIGN · LOCKGO SERIES

Transparent body. Navy cap. Click-lock attachment.

Next-generation design concept: fully transparent PP body so shoppers see contents instantly — paired with the Lockgo rear clip that snaps onto the trolley panel with no tools.

S
0.8 L
Small · 80×80×120 mm
Spices · Snacks · Seeds
MOST USED
M
1.4 L
Medium · 110×100×180 mm
Pasta · Yogurt · Sauces
L
2.0 L
Large · 130×110×220 mm
Oil · Juice · Detergent
🔍
Transparent PP
Food-grade · BPA-free
🔵
Navy cap
Wide-mouth · easy fill
🔒
Lockgo clip
No tools · click-lock
♻️
100+ cycles
Fully recyclable
The Circular Trolley

The patent-protected
link between
store and home

📐
12 Attachment Points
3 columns × 4 rows · 170mm center-to-center spacing. Each point holds containers via a male lip (98mm) and stabiliser peg (16mm).
🔒
Secure Parallel Insertion
Containers slide on via parallel motion. The 2.5mm lip mates with the 2.7mm female recess — no rattling, no slipping.
Bicycle
Bicycle Compatible
Universal attachment system fits most bicycle models. Fully loaded trolley stable at cycling speeds.
🏠
Kitchen Panel Ready
The same female-recess system works on wall-mounted home panels. Trolley becomes pantry — no decanting ever needed.
⚖️
Patented Design · 2024
Patent secured. The attachment system, trolley frame geometry, and container interface are all protected IP.

Interactive 3D Model — Drag to Rotate

Patent Secured 2024 · 12-point attachment system · 3×4 grid

Ready to see the
go-to-market strategy?

See Strategy → Market Opportunity