Business Model

Three revenue streams.
One tight loop.

CircuMarket earns at every stage of the container lifecycle — making the business more profitable the more containers circulate.

Revenue Streams

Revenue that
scales with
the loop

Every new container in circulation generates leasing revenue. Every new store multiplies returns volume. Every new brand partner adds shelf income.

📦
Container Leasing to Producers
€0.02 per use · Scales directly with volume
Producers lease CircuPack containers from us instead of purchasing single-use packaging. At €0.02/use, the cost is competitive with disposable at scale — and eliminates EPR liability for brands.
Trolley
Circular Trolley Sales & Rentals
Direct consumer purchase + monthly rental plans
The Circular Trolley is both a retail product and a subscription touchpoint. Rentals create recurring revenue while purchases build brand visibility in city streets and on bicycle paths.
🔁
Partner Subscription Plans
Monthly maintenance & logistics support for brand partners
Brand partners pay a monthly subscription for logistics coordination, container tracking, sterilisation access, and data reporting on their CircuPack performance in-store.
Store
CircuMarket Retail Margin
Own-brand product sales + brand shelf placement fees
Standard retail margin on all products sold through CircuMarket. Own-brand CircuPack products carry higher margin. Premium shelf positions available to brand partners at a fixed monthly fee.
📊 Financial Projections
2026 — Pilot + First Flagship$500K
2027 — Czech Republic Expansion$2M
2028 — Network Scale (5–10 stores)$8M
33.3%
Target Profit Margin
$5.5M
Gross Profit by 2028
Unit economics improve with scale. The shared sterilisation model means per-unit cleaning costs fall as more stores join the network — creating structural margin improvement as we grow.
Funding Ask: $300,000 Seed Round
$150K
Product Development & Production
$80K
Marketing & Launch Campaigns
$70K
Team Expansion
Unit Economics

The math that
improves itself

Container leasing at €0.02/use sounds tiny — until you multiply it across hundreds of containers, thousands of customers, and dozens of stores.

Metric Per Store (Year 1) Per Store (Year 2) 10-Store Network
Active containers in circulation5001,20012,000+
Average cycles per container/year253540+
Leasing revenue per store/year$250$1,680$192K
Trolley sales + rentals$40K$75K$750K
Retail product margin$80K$180K$1.8M
Total revenue (blended)~$120K~$260K~$2.7M+

*Projections based on pilot-phase assumptions. Actual results may vary.

The System in Action

Revenue earned at
every touchpoint

From cycling to the store, to filling the trolley, to the kitchen wall panel at home — every container interaction generates revenue.

Man walking with Circular Trolley
On the Go
Walk it to the store
Trolley sales + rentals generate revenue on every trip to and from the CircuMarket.
Circular Trolley attached to bicycle
On the Go
Or ride it there
The trolley attaches to any bicycle — zero-emission transport from home to store and back.
Woman shopping at CircuMarket
In Store
Shopping at CircuMarket
Every fill earns container leasing + partner subscription revenue.
Man loading containers onto home kitchen panel
At Home
Load up at home
The trolley docks straight onto the kitchen wall panel — no decanting, no waste, no effort.
CircuMarket containers enjoyed outdoors
At Home
Enjoy it everywhere
CircuPack containers travel home with you — reducing single-use waste at every moment of daily life.
The Team

The people
building the
circular future

Guido Vendrame
Guido Vendrame
CEO & Founder
Serial entrepreneur and founder of the Circular Trolley concept. Responsible for product vision, investor relations, and overall company direction.
Faycal Dous
Faycal Dous
CTO
14 years of experience in digital solution development. Leading the technology platform, container tracking systems, and QR return infrastructure.
Sami Chagar
Sami Chagar
CMO
8 years in e-commerce and marketing. Driving brand partnerships, community launch strategy, and the CircuMarket consumer-facing marketing.

Advisory Board

Guided by advisors with deep expertise in finance, technology, and global operations.

Katerina Kratt
Katerina Kratt
Financial Advisor
18 years of experience in financial analysis, audits, and debt recovery. Guiding CircuMarket's financial model, investor due diligence, and capital structure.
Angela Cirulli
Angela Cirulli
Technology & Strategy Advisor
Former CIO at Meta, Microsoft, and Amazon (USA). Advising on technology infrastructure, platform scalability, and strategic partnerships with major retail organisations.

Ready to be part
of the loop?

We're actively seeking our $300K seed round. Get in touch to receive the full investor pack.

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